Skopos unveils social media and UGI tools

Netnography is described as being able to “show how consumers are communicating about brands and products, what language they are using in these communications and what, if any, subliminal messages are beneath the overt communications”.

Webalyzer evaluates websites using a two-stage process involving desk research and a quantitative study.

Both products will make their debut at the Digital Expo Conference in Cologne later this month.