This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Wednesday, 22 October 2014

QuestBack launches Listen & Act tool to bolster Social CRM capabilities

UK— Social CRM specialist QuestBack has launched a social engagement tool called Listen & Act. It aims to help organisations turn social media messages into insights they can use in conjunction with CRM data.

QuestBack says the tool “enables businesses to quickly sift through messages, view levels of influence and utilise engagement tools, such as surveys and communities, to create unique experiences for their customers based on enquiries and preferences”.

The tool will offer firms feedback management through keyword monitoring and grouping of common themes based on survey responses. It will also provide users with an integrated sentiment analysis and Klout score, so that they can prioritise actions and identify influences.

Ivan Kroghurd, CEO of Questback (pictured), said the tool will enable businesses to tap “into the power of the customer and strengthen loyalty”.

 

Follow us on
Follow us on Twitter

Have your say

Please add your comment. You can include links, but HTML is not permitted.
Your email address will not be displayed on the site. All comments are moderated.

Mandatory
Mandatory
Mandatory
Mandatory

Related images