Pulse Group introduces mobile and IVR capabilities

CEO Bob Chua said the new offerings would allow the firm “to reach consumers in both growing and mature markets at a lower cost”.

The firm already runs an online research panel and CATI centres serving Asia Pacific and the Middle East.

IVR technology will be used to reduce the costs of continous tracking programmes, while mobile research will be combined with online methods to reach a wider sample of consumers in what Chua called “the world’s most mobile connected region”.