Napkin Labs launches Facebook co-creation app

The Brainstorm app allows companies to collect ideas and feedback from their fans through their Facebook page. Fans can interact and comment on one another’s ideas and the app can be customised with a company’s branding, images and questions.

The Facebook app is completely free, but Napkin Labs said it will offer some paid-for customisations for larger clients.

The firm provides technology for online research and co-creation ‘labs’ by subscription, working with clients including Sony, GoogleTV and Intuit.