This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Tuesday, 24 November 2015

Mobile tech firm TxtEagle becomes Jana

US— TxtEagle, which uses text messaging to gather information for research and marketing services in developing countries, has changed its name to Jana.

The company said the change signifies a broadening in its focus. Founder Nathan Eagle (pictured) explained that the name Jana comes from the Sanskrit word for people.

The company, founded in 2009, uses a crowdsourcing approach, recruiting people to perform ‘microtasks’ by sending information by text message. In return they receive free mobile airtime. As well as surveys, the system can be used for things like monitoring hospital blood supplies, auditing TV advertising or translating documents into local languages.

It has now branched out into mobile marketing activity, while its research division offers end-clients and research agencies “on-the-ground market intelligence and real-time insights from consumers in emerging markets”.

Follow us on
Follow us on Twitter

Have your say

Please add your comment. You can include links, but HTML is not permitted.
Your email address will not be displayed on the site. All comments are moderated.

Mandatory What are the second and sixth letters of the word: voluntary