Mobile Posse saddles up with survey partners
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US— Mobile advertising and CRM firm Mobile Posse has teamed up with SurveySwipe and iPinion to launch a mobile research offering.
Two services being offered – MobiSurvey and MobiPanels – are intended to help marketers and researchers reach consumers who have any type of phone and data plan.
Mobile Posse CEO Jon Jackson (pictured) said: “The ability to target specific demographics of highly engaged audiences via mobile is high on the wish list of every marketer. By offering these new tools and capabilities in MobiSurvey and MobiPanels, Mobile Posse is helping to bring the research landscape to mobile in a meaningful way.”
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