Gorkana Group makes DIY survey play

The Gorkana Surveys platform is being pitched as a tool for PR surveys, crisis monitoring and “news jacking”.

Surveys designed using the service can be targeted to a network of “over four million potential respondents”, Gorkana says.

Gorkana Group CEO Jeremy Thompson (pictured) said: “Our current offering enables brands and corporates to understand what is being written about them. Gorkana Surveys takes this a step further – now our customers will also be able to know what their audience is thinking about them as well.”