Surveys stake claim to a corner of Second Life
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US-- GMI has taken its dabblings in Second Life to the next level, partnering with Amsterdam-based Derval Research to open ‘Interview Corner' in the online virtual world.
Second Life residents who enter the room can choose to take part in surveys on a range of topics, represented by different sofas.
Once the resident decides on a topic and sits their avatar – or character – on the related sofa, the survey begins, with questions delivered and answered using Second Life's in-built chat function.
“I've never been interviewed by a sofa before, but I found the interviewing process much more natural than I'd expected,” said Professor Tom Novak, co-director of the University of California's Sloan Center for Internet Retailing, and one of the first to try out Interview Corner.
It builds on the work done by GMI's solutions architect, Mario Menti, who began toying with ways to survey Second Life residents last year.
Menti said: “This is one of the first examples of truly immersive surveys in Second Life, not relying on residents opening their web browser, but their avatars interacting with objects and being interviewed in-world.”
Author: Brian Tarran
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