Retailers to see how UK kids measure up

UK-- Major high-street clothing retailers including Next, Monsoon and Asda fashion brand George are collaborating on the first phase of new survey to measure the changing shape of children in the UK.

At least 6,000 boys and girls aged 14-17 will have their body shapes analysed using 3D scanners.

A spokesman for Next said the survey would help ensure its garment sizing “caters for the needs of customers”.

The National Childrenswear Survey comes seven years after the last National Sizing Survey measured men and women.

So far, 250 children have been scanned in a pilot study and recruitment is now underway for phase one of the three-phase survey.

More information is available online at ShapeGB.org.

Author: Brian Tarran