Pulse Group pushes into Europe

Pulse Group, an Asia-based provider of outsourced market research services, is making its first foray into Europe with the opening of a new office in Amsterdam later this week.

The move is in response to a growing client list in the region, said chief marketing officer, Kym Wong.

Pulse Group specialises in providing outsourced data collection, technical support and training, and software localization services to the MR industry.

Its CEO, Bob Chua said: “Our entry into Europe is an exciting and strategic development for our group. Research process outsourcing in Europe has become increasingly imperative to the growth and competitiveness of our clients' businesses.”