Polish researchers most trusted, GfK survey finds
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GERMANY— Polish market researchers are the most trusted in Europe, according to the results of GfK’s latest Trust Index Survey, which rates the most ‘trustworthy’ professions.
Eighty-three per cent of respondents in Poland said they had faith the profession, with the lowest figures coming from Greece (47%) and the US (48%).
Trust in researchers was also high in Portugal (81%), Brazil (79%), the Czech Republic (76%) and Germany (73%). Opinion was split 50/50 in the UK.
Out of 17,295 respondents across 17 countries, 55% rated market research as a trusted profession, up one point on last year's survey.
Over all, the fire service was voted the most trustworthy profession by 92% of respondents and politicians again were the least trusted, with just 18% voting for them.
