Yellowwood hires research and analytics head
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SOUTH AFRICA— Research agency Yellowwood has appointed Matthew Glogauer as group head of research and analytics and moved group research director Jenny Moore to a new business development and innovation role.
Glogauer (pictured) has been in the research industry for 12 years and has held roles with Research Surveys in South Africa and GSK in the UK. On returning to South Africa he worked with qual and quant agency KLA.
Yellowwood MD David Blyth said: “Yellowwood believes that data analytics is a critical competence going forward, and Matthew will be building Yellowwood’s expertise in this area. He will also be working closely with our affiliates, Hall & Partners, in the UK to bring new research and analytics offerings to South Africa.”
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