WPP hires Patrick Monteleone to lead research at GroupM Next
US— WPP’s GroupM Next, the innovation unit of GroupM, has hired Patrick Monteleone to expand the division’s research initiatives for GroupM agencies, advertiser brand teams and select third-party partners.
In the new job Monteleone will work with GroupM agencies, advertiser brand teams and third-party partners to provide research putting emerging and digital media into context.
He joins from Edward Jones, where he was in charge of analysing client and third-party data to aid decision-making. He is also a former director of strategic analytics at Summit Marketing.