UM Malaysia hires TNS India director for insights and analytics

Mani’s role is “to ensure campaign performance via constructive rigour,” says UM Malaysia CEO Prashant Kumar.

He will work with clients on the UM roster, including Telekom Malaysia, KFC and Johnson & Johnson, measuring the results of their media investments on business performance.

Prior to TNS, Mani was a research manager at Cross-Tab and research and intelligence manager at Hewlett Packard, working in decision support and analytics services.