Somosi named NM Incite chief executive

Somosi (pictured) was previously at software firm Lattice Engines, where he ran functions including marketing, sales and business development. Before that, he was an associate principle at McKinsey & Company.

Nielsen’s Steve Hasker, who sits on the NM Incite board of directors, said: “We think Andrew’s experience as a successful entrepreneur building companies that leverage Big Data to solve specific marketing and sales problems will accelerate NM Incite’s global growth for Fortune 1000 clients.”

Somosi will be based out of New York.