SAMRA names Leonie Vorster as CEO
SOUTH AFRICA— Leonie Vorster has been appointed chief executive officer at the South African Marketing Research Association (SAMRA).
Vorster (pictured) is a past SAMRA chair, council member and managing director at Evolutions Research Solutions.
Her initial contract is set to run for between three and six months with the possibility of an extension at the end of it. Vorster will be tasked with promoting professional standards in research, encouraging the public to take part in research projects and protecting them from unscrupulous practitioners.