Populus loses ICM founder as special advisor
UK— Nick Sparrow has stepped down from his role as a special adviser to research and polling firm Populus, managing director Michael Simmonds said today.
The founder of ICM Group, a rival pollster, started working with Populus last September to provide guidance on issues including business growth and methodological innovation.
Simmonds said “Nick has played an important role, working on methodological developments and research tools. His advice and support has been invaluable.”
Sparrow added: “Populus now has a really impressive range of research and analysis tools and a really good team of professionals. The company can expect to prosper as a result.”