New roles for Truth partners Tomasevic and Coburn

Tomasevic, who was founder Andy Dexter’s first partner in the firm when it launched in 2007, has been “instrumental” in the development of the business, said Dexter, “so is a natural choice to take the agency forward in the UK”.

She said: “Our ambition is to build the company at a similar rate to last year and widen the team of talented people to whom we ultimately owe much of what we have achieved so far.”

Coburn, who has also been with the business since 2007, will be responsible for developing and co-ordinating the business across all markets, said Dexter. “The US business is growing, we are opening in Asia, and we are looking to take Truth worldwide over the next couple of years,” he said.

An office in Singapore is scheduled to open in May, and the company is already planning for further overseas offices.

Coburn said: “My focus will be as much about creating a sustainable, long term, international business, and a great place to work, as it will be about continuing our short-term success.”

Truth was crowned Best Agency at the 2010 Research Awards.