Millward Brown's Leiva joins Aegis Media as insights director
SINGAPORE— Former Millward Brown executive Silvia Leiva has joined Aegis Media Singapore as director of insights.
In her new role, Leiva will be responsible for maximising the use and impact of Aegis’s proprietary single-source research system, the Consumer Connection System.
At Millward Brown Singapore, she was media lead and quantitative market research account director. Prior to that she worked in research for Omnicom Media Group’s PHD and as an account manager for Millward Brown in Madrid.
Leiva began her research career as a research manager with Datamonitor in London.