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Friday, 19 December 2014

Microsoft takes Weeks to fill marketing research intelligence role

UK — Microsoft Advertising has appointed Experian’s Faye Weeks to the new position of senior marketing research intelligence manager.

The role puts Weeks (pictured) in charge of developing consumer behaviour and campaign effectiveness insight for Microsoft’s advertising clients.

She reports to trade marketing director Donna Hindson and is based in London.

At Experian, Weeks was head of business development and publisher manager for two years. Prior to that she was a director at Connect Insight, head of commercial strategy and operations at Orange and research manager at the Financial Times.

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