MEC names Tomorrow Focus exec as head of insight
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GERMANY— Media agency MEC has hired Karin Rothstock as managing partner and head of analytics and insight in Germany and Switzerland.
MEC chief executive Matthias Brüll said: “Analytics and insight is of great importance to our business and for the optimisation of communication and data-management ROI for our clients.”
Rothstock (pictured) joins the firm from Tomorrow Focus, an online media company, where she was head of research and analytics.
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