Lottery specialist Ludy joins MRSI
US— Marketing Research Services Inc has appointed Mike Ludy as vice president of client services.
Ludy specialises in lottery and gaming research. He has conducted consumer and retail marketing research for 25 state-backed schemes and three international lotteries.
Over the course of his career he has founded his own agency, MJL Services, and has also served as senior marketing director at Camelot Group, which operates the UK’s National Lottery.