This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Thursday, 23 October 2014

Kraft's beverage insights leader to probe ad effectiveness at ARF

US — Coreen McGann, who led Kraft’s beverage consumer insights and strategy team for the past four years, has joined the Advertising Research Foundation’s research team (ARF) as executive vice president of advertising effectiveness.

McGann has worked for Kraft for 13 years. Latterly she oversaw research for brands such as Maxwell House, Capri Sun and Kool-Aid and before that led the shopper and innovation insights teams.

  • Research recently interviewed ARF president and CEO Bob Barocci ahead of his planned retirement.Click here to read his thoughts on the organisation’s successes and the industry’s future challenges.

Follow us on
Follow us on Twitter

Have your say

Please add your comment. You can include links, but HTML is not permitted.
Your email address will not be displayed on the site. All comments are moderated.

Mandatory
Mandatory
Mandatory
Mandatory