This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Friday, 28 November 2014

Kantar Media Intelligence names Swallen as CRO

US— Kantar Media Intelligence North America has appointed Jon Swallen as chief research officer, where he will initiatives around the development of digital research methodologies.

He was previously SVP of research at Kantar Media Intelligence. Swallen (pictured) joined the company in 2004 after working in the research teams at ad agencies Universal McCann and Ogilvy & Mather.

George Carens, Kantar Media Intelligence president, said: “Jon has been responsible for helping our clients to understand the strategies behind campaigns and providing unique insights into their impact. It is this ability, to go beyond ‘what’ and deliver ‘why’, that will enable us to continue our leadership as Jon develops new methodologies for analysing emerging media channels.”

 

Follow us on
Follow us on Twitter

Have your say

Please add your comment. You can include links, but HTML is not permitted.
Your email address will not be displayed on the site. All comments are moderated.

Mandatory
Mandatory
Mandatory
Mandatory

Related images