NEWS21 March 2012
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US— Kimberly-Clark Professional’s former global market research manager Steve Babcock has launched his own company, Insights Market Research, based in Atlanta, Georgia.
Babcock said the company offers a full complement of traditional market research but its core focus is on online market research to support client innovation processes.
He said: “We understand that our business clients are under ever-increasing pressure to help their organisation develop customer insights that deliver results-driven innovation and to do that faster, and better. We also understand that in order to accomplish this, new thinking and new approaches are going to be required. That’s the mindset we bring.”
Babcock spent the past six years at Kimberly-Clark. Prior to that he was a senior market research consulting analyst to Turner Broadcasting and Southern Company.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Data Scientist (Junior) – Leading Hedge Fund
c. £60,000
Resources Group
Quant Senior Research Exec – Retail
Up to £35,000 + Benefits
Resources Group
Associate Director – Mixed Methods – Financial Services, Tech & Media – International Strategic Agen
£50,000–£65,000 + good benefits
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments