Ipsos Mori's Hawthorn joins Sundance as project director

She joins from Ipsos Mori where she worked with financial, technology, leisure and travel clients such as British Airways, HSBC and Aviva.

Her past experience includes work on segmentation, product testing and future-gazing campaigns in both the consumer and business-to-business sectors.

Sundance co-founder Daniel Dumoulin said Hawthorn brings “a new dimension to the team with her knowledge of the B2B sector”.

“Amy’s work with large corporate organisations will make her an asset to our existing international team,” said Dumoulin.

Hawthorn started her career with Gracechurch Consulting before moving to GfK NOP.