Ipsos hires new UK member for Open Thinking Exchange

Kaulback joins the company’s innovation centre from Now What Research in New York, where she was a partner. She will be based in the UK. IOTX is led from the US by Maury Giles.

In her new role, Kaulback will oversee the launch of the ‘Journey’ solution in Europe, which looks to understand the consumer path to purchase. In addition, Ipsos says she will take a lead role on strategic work for Ipsos’s major multi-market clients.