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Wednesday, 23 April 2014

GfK taps Veccia and Conklin for marketing science roles

US— GfK has appointed Ellen Veccia as chief marketing science officer and Mike Conklin as executive vice president of marketing science.

Veccia joined GfK in January with its acquisition of Knowledge Networks, where she served as chief research officer and led the analytics practice.

Conklin, meanwhile, spent 10 years on the GfK Marketing Science team, but left in 2005 to join MarketTools as chief methodologist.

David Krajicek, CEO of GfK Consumer Experiences North America, said: “The best marketing science delivers fearless innovation in the service of practical problem solving. Ellen and Mike have consistently achieved this balance in careers that place them at the top of their profession.”

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