GfK MRI expands product innovation team

They will both report to Christie Kawada EVP, product management and innovation who leads the product innovation team.

King (pictured) was a research and product strategy consultant for Samba TV, a startup in the Smart TV space, before joining GfK. He has worked in digital research directing digital ad sales at Viacom, providing audience measurement for A+E Networks’ online properties, and leading digital analytics for Univision Communications.

Ramspacher has 20 years of experience as an account planner and researcher, holding senior roles at NBC Universal, Oxygen Media, Fuse, and Participant Media. Most recently, she worked with TruthCo’s semioticians developing cultural insights on TV and video.

In the coming months, the group will release in-depth reports exploring emerging TV viewing habits; growth of TV based on different cord behaviour; TV content trends; how to leverage TV audiences for optimal ad monetisation; and mobile audience measurement and predictive trend analysis for digital platforms.