Directions Research makes hires

Liederbach joins from The Nielsen Company where she was an associate manager. At Directions she will be responsible for research design, client consultation, data analysis, presentation of findings and general client services.

McCormick has more than 25 years experience, most recently at GS1 US as a director of market research & industry insights.  He also worked at IBM as a principal segment analyst and OKI Data Americas as a senior manager market research.