Barocci to retire from ARF
US— The Advertising Research Foundation (ARF) is on the hunt for a new president and CEO after Bob Barocci announced his intention to retire from the position at the end of the year.
Barocci (pictured) joined the ARF in 2003 and will stay on in a “senior advisory role” until his successor is named in the spring.
The association said that whoever takes over will inherit a “member-focused, performance-driven organisation that has grown dramatically in all key measures over the past 10 years”.
Full details of the vacancy can be found here.