Pearl & Dean appoints research manager

UK-- Cinema advertising agency Pearl & Dean has appointed Anna Cremin as research manager.

Cremin will be responsible for coordinating research and analysis of consumer behaviour and attitudes towards cinema.

She will also be the main point of contact for case studies carried out by Pearl & Dean for the Cinema Advertising Association on the effectiveness of cinema advertising.

Cremin joins from Carlton Screen Advertising, where she was an account manager, and has previously worked in research roles for Express Newspapers and outdoor advertising company JCDecaux.

Author: James Verrinder