Outsourcing firm AbsolutData looks inwards
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INDIA-- Market research outsourcing firm AbsolutData has started to offer its services to local Indian firms, having built its business handling data collection and stats-crunching tasks for overseas customers.
The company has launched its own panel of consumers in the country – called IndiaSpeaks – to carry out surveys for clients in sectors including FMCG, retail, technology and financial services.
Co-founder Suhale Kapoor said: “As the Indian market is maturing, there is an increasing need for companies to successfully leverage analytical techniques to generate marketing insights more efficiently.”
Author: Brian Tarran
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