Omniture buys Visual Sciences for $394m
Share
US-- Omniture has agreed to buy Visual Sciences for $394m in cash and shares.
Josh James, Omniture's co-founder and CEO, described the investment as “strategic”. “We are facing a very significant opportunity defined by the rapid growth of online advertising and online business in general,” he said. “This acquisition enables Omniture to accelerate our investments in advanced solutions that drive customer success.”
Together, the two analytics firms claim to have more than 4,000 customers. Under the deal, Visual Sciences shareholders will own around 13.7% of the combined firm.
The buyout agreement means Visual Sciences will have to pay an extra $2.25m to web audience researcher NetRatings, as part of a settlement in August which ended a legal feud over patent rights.
The acquisition is expected to close in early to mid 2008.
Author: Robert Bain
Related links:
Buyers watch as Visual Sciences misses Q2 targets
Omniture aims to boost acquisition war chest
Visual Sciences is the new WebSideStory
Omniture expands European operations with Instadia acquisition
