Now watch and listen, says Demographix

Online research firm Demographix – which specialises in the publishing sector – has introduced new capabilities to embed audio and video in its surveys.

Chief executive Derek Cohen suggested the added feature set could be used to test TV or web media campaigns, and source feedback on podcasts or video clips before they go live.

Demographix clients include IPC Media, Dennis Publishing and Hachette Filipacchi.

Author: Brian Tarran