NMI expands services into Canada
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CANADA-- Health-focused research agency Natural Marketing Institute (NMI) is expanding its services into Canada on two fronts.
The firm's proprietary segmentation model will be used in Nielsen's Homescan consumer panel and Spectra BehaviourScape Framework when they launch in Canada.
The two firms have a similar deal in place in the US.
Results from the first round of Nielsen surveys using NMI's segmentation model are due early this year.
NMI has also launched a Canadian version of its survey into healthy and sustainable lifestyles. A minimum of 1,000 people will be quizzed in either English or French to quantify the size of the consumer base for environmentally responsible products and services.
The surveys will start in April with the first results and insights released in June.
The firm has appointed Jorge Santos as vice president of strategic consulting who will be based in Ontario to oversee the expansion. Santos previously worked as global business director at Accenture Marketing Services and general manager for the Iberia region at Masterfoods.
Author: James Verrinder
