Nielsen tracks viewing habits of 66 groups
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NPower combined with Claritas' segmentation tool for TV ratings analysis
US-- Nielsen has enhanced its TV ratings analysis tool to examine the viewing habits of dozens of target demographic groups.
The NPower tool has been combined with Claritas' Prizm NE product, which classifies 66 segments of the US population based on factors such as income, age, race, occupation and education.
Claritas has identified segments including the ‘young digerati', ‘blue blood estates' and ‘Bohemian mix'. The firm's president Matt O'Grady said the new service “provides companies with a deeper understanding of media viewing trends among a very targeted set of audiences”.
Author: Robert Bain
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