NEWS31 July 2014
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NEWS31 July 2014
US — Nielsen has reported that its revenues have increased 15% to $1.594 million from Q2 2013.
On a constant currency basis this increase is 15.9%. Earlier this month, Toluna parent company ITWP Acquisitions acquired Harris Interactive from Nielsen, which saw Nielsen become a minority shareholder in ITWP. The company had recorded strong growth in Q1 2014 following its acquisition of Arbitron.
Revenues, excluding the impact of the Arbitron and Harris acquisitions, increased 4.4%, or 5.2% on a constant currency basis.
“Our second quarter results reflect the underlying strength of our Buy and Watch businesses, the successful integration of Arbitron and our steady and consistent business model,” said Mitch Barns, chief executive officer of Nielsen (pictured).
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