Nielsen Online opens in India – report

INDIA-- Nielsen Online has launched in India, offering its AdRelevance ad tracking and Market Intelligence site visitor demographics services to clients.

According to the Business Standard, the firm has appointed Karthik Nagarajan as associate director to lead the venture.

Mark Ottaway, vice president for regional services in Asia Pacific, compared internet usage levels in India to those of the UK and Australia five years ago and predicted that in four-to-five years the Indian market would be “at par” with them.

Elsewhere in India, Nielsen has opened its second Bases office. The new office for the product sales forecasting service is in Delhi, home to the largest group of FMCG and durables companies in the country.

Prasan Basu, who heads the Bases business in India, said: “The opening of the Delhi office reflects the growing demand from our clients and our commitment to them. Having Bases consultants in close proximity to our clients always helps to maximise the value and advice we bring to their business.”

Author: James Verrinder

UPDATE, 10th February: A Nielsen Online spokesperson has told Research that the company has not officially launched any services in India, and is still gauging the interest of publishers, agencies and industry bodies. However the Business Standard's report quotes the company's Mark Ottaway as saying: “Our services are under trial right now by some clients and it would be ready with its first report and service offering in the next three to four months.”