Nielsen Online appoints mobile media EVP

UK-- Nielsen Online has appointed Edward Kershaw as vice president of mobile media in the EMEA region.

He will report to EMEA managing director Louise Ainsworth, who said: “Edward's appointment will enable us to bring our data to life and drive further development of Nielsen Online services to meet the needs of our European media client base.”

Ainsworth said that clients were looking for a “deeper understanding of mobile media” as its usage continues to grow.

Kershaw joins the firm from Nokia where he was director of mobile media experiences and was responsible for creating music, video and mobile TV for mass-market consumption. Before working at Nokia, he was head of global music at Vodafone.

Author: James Verrinder