Nielsen buys GfK's Swiss retail, panel business
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SWITZERLAND-- Nielsen is to take over the running of GfK's FMCG retail measurement and consumer panel business in Switzerland.
GfK will continue to run its consumer durables and non-food sales tracking, media research and customised research businesses in the country.
For clients wanting information on both the FMCG and consumer durables markets, Nielsen and GfK say they will cooperate in delivering combined reporting services.
Terms of the deal have not been disclosed.
Bernd Fletschok, managing director of Nielsen Switzerland, said: “We will aim to ensure a seamless transition to Nielsen for all current GfK FMCG clients, and through this agreement we will be well-positioned to offer Swiss FMCG retailer and manufacturer clients an even more relevant, strong portfolio of information services.”
Nielsen Europe president Patrick Dodd said the deal addresses the need of the FMCG industry for “integrating and analysing data across countries”. The company offers retail measurement services in 80 countries worldwide, and consumer panel services in 27.
Author: Brian Tarran
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