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Thursday, 17 April 2014

News in brief

New partnerships, products and developments

Hansa Marketing Services has launched a range of Search Engine Optimisation Services designed to help clients' websites stand out in internet searches. Hansa's team analyses search engine algorithms and examines what people are looking for online and which sites search engines send them to as a result. President Jeff Stewart said that the firm is guaranteeing customers that their website will appear on the first page of search results.

Phoenix Marketing International and IBM Corporation have announced a joint marketing agreement that will combine Phoenix's research and analytics offeringwith IBM's marketing event and customer equity solutions. The firms aim to help clients target customer segments and improve return on marketing investment.

Compete has launched a new online measurement service, PRO, that combines site analytics, search analytics and audience measurement. The tool has been designed to give marketers easy access to consumer data and use it immediately in their marketing programmes.

Greenfield Online has integrated its online panels and survey projects, including those of European subsidiary Ciao Surveys, onto one global platform to improve management and optimisation. The firm says the Unified Panel System will allow it to optimise survey production capabilities and monitor operational processes, survey feasibility and panel capacity.

Loyalty Management Group has launched Self Serve, a tool that analyses sales data from UK grocer Sainsbury's. The tool provides FMCG companies with analysis of Sainsbury's till figures overlaid with data from Nectar loyalty cards. Companies including Nestle, Unilever, Arla, Kimberley Clark and Birds Eye have already signed up to the service.

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