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Friday, 31 October 2014

YouGov expands MENA omnibus surveys to India and Pakistan

DUBAI— YouGov has expanded coverage of its omnibus services in the Middle East and North Africa region to include India and Pakistan.

The company says it will also increase the sample sizes it uses in Saudi Arabia, UAE, Egypt, Morocco and Jordan.

YouGov’s MENA panel includes 235,000 active panelists.

Gaurang Kotak, head of real-time research at YouGov, said: “Our panels have continued to grow over the past 12 months and we have added new territories, such as Pakistan and India. We are also seeing an increase in demand from clients who are unable to ask politically or culturally sensitive questions face to face.”

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