NEWS30 June 2010
BRAZIL— Healthcare research data collection agency WorldOne has opened a new office in Brazil to manage its existing panellists across Latin America.
The firm runs a panel of 50,000 people in the region and the new office in São Paulo is the company’s seventh such global office.
CEO Peter Kirk (pictured) said: “With our Latin American headquarters in the heart of Brazil, we have an increased presence in one of the top emerging markets. We have conducted over 100 projects in Latin America this year, and we are reinforcing our infrastructure to handle projected growth throughout the region.”
The last new global office the firm opened was in Hong Kong in 2008.
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