Saturday, 26 May 2012

Wang reaches for the stars with new agency Constellation

US— Altimeter Group founding partner Ray Wang has launched a new agency, Constellation Research, that will target technology clients.

The new firm has been launched with a team of 10 analysts, and offers research into emerging trends and technologies. Wang (pictured) said that the firm’s target clients will be technology users “who seek insight, guidance and advice in dealing with IT”.

Constellation’s team of analysts all have “multi-disciplinary capabilities”, he said, because “it is no longer enough to be a subject matter expert. Business demands nuanced but incisive research upon which it can make immediate decisions. Each member and advisor has been selected for their proven ability to cut through the marketing rhetoric and get to the points that matter to buyers.”

Wang’s existing research agency, Insider Associates, is now part of the Constellation Group. He remains an investor in Altimeter.

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