TPSi launches pharma opinion leaders panel
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UK— Pharmaceutical market research agency The Planning Shop International (TPSi) has launched a new online panel of key industry opinion leaders from around the world.
The FutureThinker Panel is made up of 1,000 influential clinicians from the US, the UK, Germany, France, Italy and Spain, selected using a psycho-profiling tool developed by the firm.
The firm said it is working with one of the largest pharmaceutical database suppliers to expand the panel.
TPSi managing director Kim Hughes said: “The FutureThinker Panel is an exciting initiative that will allow pharmaceutical companies to develop strategy and prioritise tactics based on the feedback of these highly influential opinion formers.”
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