Sermo unveils on-demand physician panel

Sermo Panels gives clients access to the firm’s 110,000 practising physicians and doctors to carry out surveys and market research on a pay-as-you-go basis.

Gina Ashe, the firm’s co-founder and executive vice president, said: “For the first time, companies can leverage the power of our social media platform to start private, ongoing discussions with a targeted group of physicians within the Sermo community.

“Because physicians on Sermo are already collaborating and sharing insights online, it’s easy to mine expert medical observations.”

Panel members cross 68 specialist medical fields and Sermo said users can choose which sectors to target.