Research industry remains 'soft' according to MRA index
US— The Research Industry Index (RII) produced by the Marketing Research Association reports a continuing softness in MR business activity in the second quarter, carrying over from the first quarter.
RII is a composite score based on reported changes in key metrics (RFPs, projects and staffing levels) and changes in business owners’ perception of the “health” of their business.
The Q2 index score was 93 points, down one point from Q1.
Ken Roberts (pictured), the MRA’s immediate past chairman and author of the report, said: “Smaller and medium size firms (under $5 million in revenue) are primarily driving the lower score. However, a sizable portion of the larger firms also experienced a decrease in RFPs/proposals and revenue.”
The index was put together via online interviews with 237 senior research executives.