Nielsen introduces new TV weighting controls
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US— Nielsen is to add two new weighting controls to its TV ratings service next year after reviewing existing data with clients and the Media Rating Council.
A new category has been created for viewers watching through a computer, and the ‘under 34’ category has been split into under 25 and 25-34.
Nielsen said in a letter to clients that the addition of the new controls is expected to have a “minimal impact” on reported estimates.
The firm added that the majority of clients who took part in discussions about the new weightings “were not opposed” to the new categories.
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