MRS’s Impact Magazine wins Launch of the Year prize

The magazine faced competition from a range of consumer titles, including Ocado’s Ocadolife, Auto Trader’s Ignition, and the Pets at Home My VIP customer magazine.

Judges from the Content Marketing Association said:

“In a year peppered with high-profile content launches, Impact stood head and shoulders above them all simply because it had a very tangible sense of being something new. The quarterly publication, produced for members of the Market Research Society, aims to take a bold approach to the market research industry and allow big topics to be explored, analysed and shared.

“The magazine was true to its title, providing unique content that looked ahead rather than reporting the past, surprising and inspiring its readership while becoming the voice of the industry. Top names within marketing such as Sir Martin Sorrell, Patrick Barwise and Jeremy Bullmore agreed to be interviewed, and the annual advertising target was exceeded within the first quarter.

“’There are some fantastic names in here,’ agreed the judges. ‘The title is credible and follows through with elegant content execution and some great results.’”

Impact is edited in-house at the MRS, with design, layout and production duties handled by contract publishers CPL. Pictured below is Impact’s lead designer Kevin Reed of CPL (left) and editor Brian Tarran.

Issue 3 of Impact Magazine is out now. Click here to subscribe, or here to browse through the digital flipbook edition.